Dental keynote speaker · Author
Stronger teams. Confident patients. Practices ready for AI.
Penny Reed builds high-performing dental teams through leadership and communication. Thirty years inside dentistry, from the office manager's desk to the executive suite, shape programs that teams put to work the very next morning.
One of the most trusted voices in dental education.
- 30+ yearsin dentistry, beginning as an office manager
- USA Dental Report 100Inaugural list, 2026
- Since 2007Dentistry Today Leader in Dental Consulting
- Former executiveChief Growth Officer, eAssist · EVP, AADOM
Signature Programs
Culture, patient experience, and practice growth.
Every program is built for office managers and the practice leaders they work with, and adapts for study clubs, full practice teams, and DSO leadership. Offered as keynotes, breakout sessions, and workshops.
Culture & Growth Mindset
A Culture Program with an Angry Puppet
Featuring The Bitter Baby®
Meet The Bitter Baby®, a lovably grumpy puppet who gives voice to the why-bother mindset every team meets. Teams learn to name it, laugh at it, and choose a growth mindset on purpose.
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Patient Experience
Driving Case Acceptance
More Disney. Less IRS.
Case acceptance grows from trust, communication, and culture. How teams create patient experiences that feel more like Disney than the IRS.
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Practice Growth
The Five Keys to Growing Your Dental Business
From Busy to Intentional Growth
Sustainable growth comes from intention more than hustle. The leadership, communication, and operational shifts that help practices grow with purpose.
View programNow introducing
Dental Wired Differently: The AI Series
AI and automation are reshaping how dental practices schedule, communicate, and compete, and the tools are arriving faster than most teams can absorb them. The practices that thrive are the ones with the strongest culture, the clearest communication, and the most intentional implementation. Three keynotes and a signature workshop give office managers and practice leaders the human edge that makes AI pay off.
The Culture Program
Culture Eats AI for Breakfast
The AI is ready. Is your team?
Two practices can buy the same AI tools and get completely different results. The difference is culture.
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The Productivity Program
Get Your Software Off the Bench
Same software. Different results.
Most practices already pay for AI and automation tools their teams use at a fraction of what those tools can do. Here is the game plan.
View programThe Patient Communication Program
Don't Let the Bot Have All the Personality
Your AI can book the appointment. Your team earns the loyalty.
Patients welcome AI, as long as it feels personal. Where AI serves best, where a human voice matters most, and how to build warm handoffs.
View programSignature Workshop · The Human Edge
AI Can't Do This Part
The full series in one hands-on session. Every attendee leaves with a written 30-day action plan for the practice's next AI step. Best with 50 attendees or fewer.
What leaders say
Trusted by the people who shape dental education.
One of the most trusted voices in dental education. Penny brings clarity, practical solutions, and an energy that lifts every room she's in.
Her warmth, authenticity, and relatable delivery create an environment where attendees feel both inspired and empowered. Penny is truly an exceptional speaker who brings knowledge, inspiration, and leadership to the stage every time.
Penny is creative, engaging, and incredibly relatable, with a strong understanding of what truly drives success inside a dental practice.
Penny in action
Upcoming engagements
Where to hear Penny next.
Planning a meeting of your own? Dates are filling for 2027 and 2028.
- February 2027
Northwest Florida Dental Connection
Pensacola, Florida · Thursday, February 18, 2027
DPLN study club
- March 2027
Insight to Impact: APDP 2027 Annual Meeting
Carlsbad, California · Saturday, March 6, 2027
Creating an Unstoppable Practice Culture
- May 2027
CDA Presents: Anaheim 2027
Anaheim, California · May 2027
Keynotes, a Learning Lab, and an AI and productivity panel
- September 2027
AADOM 2027 Conference
Scottsdale, Arizona · September 9 to 11, 2027
Books by Penny
The ideas from the stage, in print.
Attendees often ask where to keep learning. These books carry the same practical approach home to the team.
Author
Growing Your Dental Business
Get your team on board, market the practice effectively, and accelerate results.
Co-author
Persuade with a Case Acceptance Story
How successful dentists use the power of story to earn more referrals and help more patients say yes. With Henry J. DeVries and Mark LeBlanc.
Speaking experience includes
- AADOM
- California Dental Association
- Chicago Midwinter Meeting
- Greater New York Dental Meeting
- Hinman Dental Meeting
- Yankee Dental Congress
- Thrive Live
Available for
- Study Clubs
- Referring Doctor Seminars
- Leadership & Team Programs
- Conferences and Private Events
Keynotes │ Breakout Sessions │ Workshops
Planning a meeting for 2027 or 2028?
Share the date, the audience, and the format you have in mind. Penny responds personally.